By Jonathan Moreland, founder of Insider Insights and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 mainly open-market insider purchases and sales filed at the Securities and Exchange Commission Friday, October 14, 2011 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

Also, today's list of purchases only has seven entries, due to the slow filing period we are in presently. Form 4 filing volumes will increase in another week, when trading windows open again to insiders after their firms' quarterly financial results are released.

Lions Gate Entertainment (LGF) Icahn Carl C BO 19,201,000 $134,407,008
Google (GOOG) Page Lawrence CEO,DIR
27,778 $15,291,241
Lululemon Athletica (LULU) Wilson Dennis J DIR,BO 13,800 $749,100
Petsmart (PETM) Munder Barbara A DIR 10,000 $455,199
Rambus (RMBS) Horowitz Mark DIR 20,000 $320,000
IRobot (IRBT) Angle Colin M CEO,DIR 10,700 $313,412
Monotype Imaging (TYPE) Shaw Douglas J PR,CEO
25,000 $312,148
Intergroup (INTG) Winfield John V PR,CEO
14,375 $291,813
Qlik Technologies (QLIK) Wahl Paul DIR 11,100 $288,600
Amyris (AMRS) Kaul Samir DIR 16,665 $272,721

Key to Titles:A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.

Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.