RESEARCH TRIANGLE PARK, N.C.( TheStreet) -- If you are on the Internet, engaged in social media or otherwise digitally connected, you have undoubtedly received at least one digital deal opportunity. These digital deals frequently give you a limited time to take advantage of drastic price reductions on goods and services in your local area businesses.On the business side, many solo, micro and small businesses take advantage of this low-cost advertising in exchange for high visibility to prospective customers, some they may never otherwise connect with. But if the small businesses aren't equipped to make the right level of offer and deliver on it, they may go to a place they have never gone: failure.
|Make sure you're ready for the real-world consequences of digital deals through sites such as Living Social and Groupon.|
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