WESTCHESTER COUNTY, N.Y. (TheStreet) -- I know, I know: It's titillating, and in titillation we often find temptation. But can you really speculate about the impending Apple ( AAPL) release of a mini-iPad without prefacing it by pointing out that these rumors have been around since pretty much the earth cooled?Here's what we had this week: From Business Insider to our own TheStreet, the media was hot and lathered, flapping their collective gums about how Apple might release a teeny-weeny iPad. It makes sense and it makes no sense. The iPhone already seems a mini iPad, so on one level the prospect seems superfluous. On the other hand, Amazon's ( AMZN) newly introduced Fire might push Apple into a middle ground between the iPad and iPhone. Who knows? Point is, Apple is, as always, tight-lipped. And we've heard these rumors (in print, no less) since at least early 2010 (a lifetime ago in the world of tablets) from everyone from CNET to Gizmodo. Does that mean that the rumor is false this time around? Not necessarily. But our belief in a rumor oft-told -- well, just should not be as great. So, media, if you are going to traffic in this rumor about an iPhone mini, let us know how long-in-the-tooth it is. And traders -- beware. And be aware.