The consumer non-durables industry closed the day up 1.6%. Shiner International Inc ( BEST), China Shengda Packaging Group Inc ( CPGI), Physicians Formula Holdings Inc ( FACE), and Kenneth Cole Productions ( KCP) were all decliners today within the consumer non-durables industry with Skechers USA Inc ( SKX) being today's featured consumer non-durables loser. Skechers USA Inc fell 32 cents (-2.2%) to $14.27 on average volume. Throughout the day, 946,035 shares of Skechers USA Inc exchanged hands as compared to its average daily volume of 1.2 million shares. Skechers U.S.A., Inc. engages in the design, development, marketing, and distribution of footwear for men, women, and children in the United States and internationally. Skechers USA Inc has a market cap of $577.3 million and is part of the consumer goods sector. The company has a P/E ratio of 34.8, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are down 27.1% year to date as of the close of trading on Thursday. TheStreet Ratings rates Skechers USA as a hold. The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures and good cash flow from operations. However, as a counter to these strengths, we also find weaknesses including a generally disappointing performance in the stock itself, deteriorating net income and disappointing return on equity.