The media industry closed the day up 1.3%. National CineMedia Inc ( NCMI), Media General Inc ( MEG), Envoy Capital Group Inc ( ECGI), and Beasley Broadcast Group Inc ( BBGI) were all decliners today within the media industry with Lamar Advertising ( LAMR) being today's featured media loser. Lamar Advertising fell 55 cents (-2.9%) to $18.65 on average volume. Throughout the day, 1.3 million shares of Lamar Advertising exchanged hands as compared to its average daily volume of 1.1 million shares.

Lamar Advertising Company, together with its subsidiaries, provides various outdoor advertising services. Lamar Advertising has a market cap of $1.5 billion and is part of the services sector. Shares are down 51.8% year to date as of the close of trading on Thursday.

TheStreet Ratings rates Lamar Advertising as a sell. The company's weaknesses can be seen in multiple areas, such as its weak operating cash flow, generally disappointing historical performance in the stock itself and generally weak debt management.

On the positive front, China Mass Media ( CMM), VisionChina Media Inc ( VISN), Liberty Capital ( LCAPB), and Discovery Communications Inc ( DISCB) were all gainers within the media industry with Walt Disney ( DIS) being today's featured media industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).