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NEW YORK ( TheStreet) -- Amazon.com Inc (Nasdaq: AMZN) hit a new 52-week high Friday as it is currently trading at $244.03, above its previous 52-week high of $244 with 3.9 million shares traded as of 2:30 p.m. ET. Average volume has been 6.6 million shares over the past 30 days. Amazon.com has a market cap of $107.5 billion and is part of the services sector and retail industry. Shares are up 31.2% year to date as of the close of trading on Thursday. Amazon.com, Inc. operates as an online retailer in North America and internationally. It operates retail Web sites, including amazon.com and amazon.ca. The company serves consumers through its retail Web sites and focuses on selection, price, and convenience. The company has a P/E ratio of 104.3, equal to the average retail industry P/E ratio and above the S&P 500 P/E ratio of 17.7.