NEW YORK ( TheStreet) -- "Next week is the most important week of the year," Jim Cramer told the viewers of his "Mad Money" TV show Friday, as a slew of earnings reports will give investors a fresh read on the markets. Cramer said the markets will of course be focused on any glimmers of a plan to bail out Europe, but that doesn't mean his game plan isn't also full of earnings news. For Monday, Cramer said the banking trio of Citigroup ( C), First Horizon ( FHN) and Wells Fargo ( WFC) reports, along with oil service giant Halliburton ( HAL). Cramer said Citigroup is fraught with problems, while regional First Horizon is well run. Meanwhile Wells Fargo, a regional with growth, is a hybrid between the two. Cramer said the action among these three will give insight into whether any are investable. Halliburton, he said, will set the tone for the oil service group. On Tuesday, its Bank of America ( BAC), Coca-Cola ( KO), EMC ( EMC) and Apple ( AAPL) reporting, all stocks which Cramer owns for his charitable trust,
Critical Conference CallPay attention to Ingersol Rand's ( IR) conference call next Thursday, Cramer told viewers, as he laid out a script for what this ailing industrial conglomerate needs to do to turn itself around. Cramer explained that Ingersol has become a serial disappointer, missed earnings for three quarters in a row. Cramer said the company needs to take a cue from Alcoa ( AA) on its conference call and do the exact opposite of what it has done. Specifically, Cramer said Ingersol needs to correct the guidance to where it can easily be beaten. He said the company also needs to explain why it missed its previous quarters and it needs to explain what it will change going forward. Cramer said that Ingersol needs to be willing to break itself up if value can not be created as an integrated company and this maker of everything from residential and commercial HVAC systems to golf carts and security systems needs to get its act together quickly. On the upcoming conference call, Cramer suggested the company show some humility and take ownership for its failures. He said the company must lower the bar so it can under promise and over deliver. Aggressive cost cutting must take place to stabilize the construction-oriented divisions and the portfolio of products must be expanded to make up for overall weakness. And finally, Cramer said the company must talk more about growth in emerging markets. Only then, he said, will this lumbering giant become investable again.
Back in the RunningCramer said he's changing his tune on Adobe ( ADBE), the software maker that was all but left for dead after its fight with Apple over whether its popular Flash media player could run on the iPhone and iPad. Cramer said that after losing the Flash was with Apple, Adobe became a cheap stock, trading at just 10 times earnings with a 12% growth rate, but it lacked a catalyst, a reason for owning it. But that's all changing now that Adobe is embracing HTML5, the next version of programming on the Web. Cramer explained that HTML5 allows Webpages to run like applications that you would download from an app store. Using the new standards, things like audio, video and animations can run right in the browser, without the need for plug-ins like Flash. Given that Adobe's Flash had the lion's share of the plug-in market, it's understandable that the company chose initially to defend its turf. But now Adobe is embracing HTML5 and will include new development tools for it with the next version of its Creative Suite software. Cramer said the software, set to debut in late 2011 or early 2012, will be huge for the company and is the catalyst he's been waiting for. "2012 will be a big year for Adobe," he said. Also running in Adobe's favor are its smart acquisitions of the Omniture real-time analytics platform and several mobile development acquisitions. Cramer said all of this combined will not yield immediate results for Adobe, but it does put the company back in the running.