WESTCHESTER COUNTY, N.Y. (TheStreet) -- The logic of this one eludes me: plenty of media outlets--including CNNMoney and Barron's (NWS) --reported on Google's (GOOG) earnings without mentioning the company's decisive growth in mobile advertising.

Strange. Lame. Pathetic.

Look: perhaps Google has a lot going on, so the media can't wrap their pretty little heads around everything. They have regular search and Google Plus, the burgeoning social network and acquisitions, plus the ever-controversial hiring count.

But for the love of profit, Google's mobile advertising has officially hit stride and scale. The New York Times ( NYT) does right by leading with it. How can others ignore it altogether?

Google, competing with Apple ( AAPL) in the smartphone parade, has mobile advertising up to $2.5 billion on an annualized basis, seven percent of its revenue in the quarter. That officially constitutes an arrival. Growth has been astronomical and--this is key--this is the first time Google's broken out mobile numbers. It's obvious why they broke them out: the numbers are great. But it should also put to bed any lingering fears that Google was barking up the wrong search tree.

Considering, how can the media fail to mention all this, much less prominently? Google's mobile search business is now officially big, growing and here to stay. It's worth a mention. It's actually worth more than a mention. It's worth a shout to the skies.

At the time of publication, Fuchs had no positions in any of the stocks mentioned in this column.

Marek Fuchs was a stockbroker for Shearson Lehman Brothers and a money manager before becoming a journalist who wrote The New York Times' "County Lines" column for six years. He also did back-up beat coverage of The New York Knicks for the paper's Sports section for two seasons and covered other professional and collegiate sports. He has contributed frequently to many of the Times' other sections, including National, Metro, Escapes, Style, Real Estate, Arts & Leisure, Travel, Money & Business, Circuits and the Op-Ed Page.

For his "Business Press Maven" column on how business and finance are covered by the media, Fuchs was named best business journalist critic in the nation by the Talking Biz website at The University of North Carolina School of Journalism and Mass Communication. Fuchs is a frequent speaker on the business media, in venues ranging from National Public Radio to the annual conference of the Society of American Business Editors and Writers.

Fuchs appreciates your feedback; click here to send him an email.

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