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NEW YORK ( TheStreet) -- The ex-dividend date for PNC Financial Services Group Inc (NYSE: PNC) is Monday, October 17, 2011. Owners of shares as of market close today will be eligible for a dividend of 35 cents per share. At a price of $51.90 as of 9:30 a.m. ET, the dividend yield is 2.7%. The average volume for PNC Financial Services Group has been 6.9 million shares per day over the past 30 days. PNC Financial Services Group has a market cap of $27.3 billion and is part of the financial sector and banking industry. Shares are down 15.5% year to date as of the close of trading on Thursday. The PNC Financial Services Group, Inc. operates as a diversified financial services company. The company offers retail banking, corporate and institutional banking, asset management, and residential mortgage banking services. The company has a P/E ratio of 8.4, above the average banking industry P/E ratio of 7.6 and below the S&P 500 P/E ratio of 17.7.