The leisure industry was unchanged today. Denny's Corporation ( DENN), MTR Gaming Group Inc ( MNTG), Wynn Resorts ( WYNN), and Lakes Entertainment Inc ( LACO) were all decliners today within the leisure industry with Melco Crown Entertainment ( MPEL) being today's featured leisure loser. Melco Crown Entertainment fell 27 cents (-2.5%) to $10.73 on average volume. Throughout the day, 11.8 million shares of Melco Crown Entertainment exchanged hands as compared to its average daily volume of 10.2 million shares.

Melco Crown Entertainment Limited, through its subsidiaries, engages in the development, ownership, and operation of casino gaming and entertainment resort facilities primarily in Macau. Melco Crown Entertainment has a market cap of $5.5 billion and is part of the services sector. The company has a P/E ratio of 54.4, below the average leisure industry P/E ratio of 101.3 and above the S&P 500 P/E ratio of 17.7. Shares are up 73% year to date as of the close of trading on Wednesday.

TheStreet Ratings rates Melco Crown Entertainment as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, impressive record of earnings per share growth and compelling growth in net income. However, as a counter to these strengths, we find that the company's profit margins have been poor overall.

On the positive front, Dover Downs Gaming & Entertainment Inc ( DDE), Flanigan's ( BDL), seven Days Group Holdings ( SVN), and MakeMyTrip ( MMYT) were all gainers within the leisure industry with Priceline.com Inc ( PCLN) being today's featured leisure industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).
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