The internet industry closed the day up 1.1%. SINA Corporation ( SINA), Banks.com Inc ( BNX), eDiets.com Inc ( DIETD), and eDiets.com Inc ( DIET) were all winners today within the internet industry with Google Inc ( GOOG) being today's featured internet winner. Google Inc rose $10.49 (1.9%) to $558.99 on average volume. Throughout the day, 4.2 million shares of Google Inc exchanged hands as compared to its average daily volume of 3.7 million shares.

Google Inc. maintains an index of Web sites and other online content for users, advertisers, and Google network members and other content providers. Google Inc has a market cap of $175.3 billion and is part of the technology sector. The company has a P/E ratio of 19.6, equal to the average internet industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are down 7.7% year to date as of the close of trading on Wednesday.

TheStreet Ratings rates Google as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, reasonable valuation levels, expanding profit margins and good cash flow from operations. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the negative front, Global Sources ( GSOL), Friendfinder Networks Inc ( FFN), Internet Initiative Japan Inc ( IIJI), and Geeknet Inc ( GKNT) were all losers within the internet industry with Travelzoo Inc ( TZOO) being today's internet industry Loser Spotlight stock.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider First Trust Dow Jones Internet Idx ( FDN) while those bearish on the internet industry could consider ProShares Ultra Short Technology ( REW).
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