NEW YORK ( TheStreet) - Universal and Comcast ( CMCSA) have come to their senses, deciding to kill a plan to offer a new Eddie Murphy movie for rent at $60. The two companies said last week that they would stream Tower Heist just three weeks after it debuts in movie theaters. "This experiment will allow the two companies to sample consumer appetite for this film in this window at this price, while allowing the film to achieve its full potential at the box office," Universal said in a statement at the time. Clearly, the "appetite" was minimal. According to TheStreet's poll, just 10.2% of readers said they would shell out $60 for a movie rental, even if it was an early release. The news comes just days after Netflix ( NFLX) abandoned plans to separate its DVD-by-mail division from its streaming service into a new business called Qwikster. - Reported by Jeanine Poggi in New York. Follow TheStreet.com on Twitter and become a fan on Facebook.