Tootie Pie Company, Inc. (OTCQB: TOOT) reports that its first Groupon campaign in 2011 is a huge success. More than 6,000 possible new customers will visit the three San Antonio-area Tootie Pie Gourmet Café locations, a significant jump over the more than 2,000 customers from Groupon in 2010.

“As we head into the holidays, we thought now was a good time to increase traffic to our Cafés. So far, this new Groupon campaign has doubled last year’s Groupon campaign sales. So, it is clear that we have not only achieved, but surpassed our goals for increased traffic” said Don Merrill, President & CEO. “To date, we have used Groupon for our Cafés in San Antonio and Fredericksburg and will follow up with Austin and Dallas in the coming weeks.”

Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in 45 countries around the world. The latest Groupon deal featuring Tootie Pie Gourmet Café offered locals the choice of a prix fix menu for either two or four people at a 57 percent savings.

Merrill also commented on Tootie Pie Gourmet Café’s increased use of social media.

“We continue to use social media to help drive sales. Our fan base on Facebook has grown from 400 in early 2010, to over 8,000 and adding more daily,” added Merrill. “With little to no upfront costs, coupled with some very exciting results, we expect social media to continue to be an important tool for driving sales, as well as a way to attract and maintain Café customers,” Merrill concluded.

About Tootie Pie Co.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual customers through sales in its Tootie Pie Gourmet Cafés, in-store sales, orders via telephone and internet on the Company’s website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of national and regional broad line grocery and foodservice distributors who purchase pies and then resell them through their respective sales distribution channels. Tootie Pie Company is a public company traded on the OTCQB market under the symbol “ TOOT.” For additional information or to receive correspondence from Tootie Pie Company, please visit www.tootiepieco.com.

Forward-Looking Statements

This press release may contain forward-looking statements. The words "believe," "expect," "should," "intend," "estimate," and "projects," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company's current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company's filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

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