BOSTON ( MainStreet) -- The coming weeks will see a continued push by online radio stations, music services and app-based content aggregators looking to take a bite out of satellite-based Sirius XM ( SIRI). It is also facing a challenge from cloud-based music services offered through such major tech players as Apple ( AAPL) and Google ( GOOG).Sirius XM is not taking the ongoing, but still intensifying, wave of competition lightly. For months, it has been teasing an initiative it is calling Satellite Radio 2.0, a hardware upgrade about which there has been a lot of speculation, though not much detail. The beans were spilled last week when the FCC made various documents related to the initiative (due to be launched this quarter) public on its Web site.
|Satellite-based Sirius XM radio pays Howard Stern more than $100 million a year as part of its 135 commercial-free channels. But there are still challengers chipping away at its more than 21 million subscribers.|