CUPERTINO, Calif. ( TheStreet) -- Apple ( AAPL - Get Report) is the world's top brand, according to research released Wednesday by brand valuation specialists Eurobrand, comfortably beating out second-place finisher Coca-Cola ( KO - Get Report).

Vienna, Austria-based Eurobrand rated Apple's brand value at ¿66.658 billion ($96.014 billion), well ahead of Coca-Cola at ¿55.079 ($75.919 billion).
Apple is the world's top brand, according to new research.

Apple, however, was not the only tech company with high brand awareness. Microsoft ( MSFT - Get Report), Google ( GOOG - Get Report) and IBM ( IBM - Get Report) rank third, fourth and fifth, respectively, on Eurobrand's list, ahead of McDonald's ( MCD) , AT&T ( T), Procter & Gamble ( PG), Pepsico ( PEP) and Philip Morris International ( PM).

Hewlett Packard ( HPQ) came in twenty-fourth, slightly ahead of Intel ( INTC - Get Report) and Cisco ( CSCO) in the ranking.

Apple, which launched its new iPhone 4S last week, continues to prove phenomenally popular with both investors and consumers. Recently, for example, Apple's stock hit new highs, briefly surpassing oil giant Exxon Mobil ( XOM) in market cap.

Earlier this week, the gadget maker announced that the iPhone 4S had smashed the company's record for pre-orders in a single day.

Shares of Apple, which reports its fourth-quarter results next week, closed up $1.90, or 0.47%, at $402.19 on Wednesday.

-- Written by James Rogers in New York.

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