The internet industry closed the day up 1.1%. Rediff.com India ( REDF), Yandex ( YNDX), China Finance Online ( JRJC), and Web.com Group Inc ( WWWW) were all winners today within the internet industry with Google Inc ( GOOG) being today's featured internet winner. Google Inc rose $6.01 (1.1%) to $543.18 on light volume. Throughout the day, 2.8 million shares of Google Inc exchanged hands as compared to its average daily volume of 3.9 million shares.

Google Inc. maintains an index of Web sites and other online content for users, advertisers, and Google network members and other content providers. Google Inc has a market cap of $166.2 billion and is part of the technology sector.

TheStreet Ratings rates Google as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, reasonable valuation levels, expanding profit margins and good cash flow from operations. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

On the negative front, Demand Media Inc ( DMD), eDiets.com Inc ( DIET), eDiets.com Inc ( DIETD), and LiveDeal Inc ( LIVE) were all losers within the internet industry with Ancestry.com Inc ( ACOM) being today's internet industry Loser Spotlight stock.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider First Trust Dow Jones Internet Idx ( FDN) while those bearish on the internet industry could consider ProShares Ultra Short Technology ( REW).
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