The media industry closed the day up 0.8%. Point.360 ( PTSX), Charm Communications Inc ( CHRM), Radio One Inc ( ROIAK), and Entravision Communications Corporation ( EVC) were all winners today within the media industry with DIRECTV ( DTV) being today's featured media winner. DIRECTV rose 77 cents (1.7%) to $45.77 on average volume. Throughout the day, 6.2 million shares of DIRECTV exchanged hands as compared to its average daily volume of 7.3 million shares.

DIRECTV provides digital television entertainment in the United States and Latin America. The company provides direct-to-home (DTH) digital television services, as well as multi-channel video programming distribution services in the United States. DIRECTV has a market cap of $32.1 billion and is part of the services sector.

TheStreet Ratings rates DIRECTV as a hold. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income and revenue growth. However, as a counter to these strengths, we find that the company's profit margins have been poor overall.

On the negative front, Beasley Broadcast Group Inc ( BBGI), Westwood One Inc ( WWON), SearchMedia Holdings ( IDI), and Dex One ( DEXO) were all losers within the media industry with Cablevision Systems ( CVC) being today's media industry Loser Spotlight stock.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).
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