The consumer non-durables industry was unchanged today. Frederick's of Hollywood Group Inc ( FOH), Domtar ( UFS), Verso Paper ( VRS), and Shiner International Inc ( BEST) were all decliners today within the consumer non-durables industry with Columbia Sportswear Company ( COLM) being today's featured consumer non-durables loser. Columbia Sportswear Company fell 63 cents (-1.3%) to $48.39 on average volume. Throughout the day, 231,077 shares of Columbia Sportswear Company exchanged hands as compared to its average daily volume of 178,900 shares.

Columbia Sportswear Company, together with its subsidiaries, engages in the design, development, sourcing, marketing, and distribution of outdoor apparel, footwear, accessories, and equipment in the United States, Latin America, the Asia Pacific, Europe, the Middle East, Africa, and Canada. Columbia Sportswear Company has a market cap of $1.6 billion and is part of the consumer goods sector. The company has a P/E ratio of 20.2, below the average consumer non-durables industry P/E ratio of 20.5 and above the S&P 500 P/E ratio of 17.7. Shares are down 22.8% year to date as of the close of trading on Monday.

TheStreet Ratings rates Columbia as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and expanding profit margins. However, as a counter to these strengths, we also find weaknesses including a generally disappointing performance in the stock itself, unimpressive growth in net income and weak operating cash flow.

On the positive front, Joe's Jeans Inc ( JOEZ), Wausau Paper Corporation ( WPP), Goodyear Tire & Rubber ( GT), and Rocky Brands Inc ( RCKY) were all gainers within the consumer non-durables industry with Ecolab Inc ( ECL) being today's featured consumer non-durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).