News Corp (NWSA): Today's Featured Media Winner

The media industry closed the day up 4%. Central European Media ( CETV), Gray Television Inc ( GTN), Martha Stewart Living Omnimedia Inc ( MSO), and McClatchy Company ( MNI) were all winners today within the media industry with News ( NWSA) being today's featured media winner. News rose 68 cents (4.2%) to $16.93 on light volume. Throughout the day, 15.3 million shares of News exchanged hands as compared to its average daily volume of 41.2 million shares.

News Corporation operates as a diversified media company worldwide. News has a market cap of $29.3 billion and is part of the services sector. The company has a P/E ratio of 14, equal to the average media industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 9.7% year to date as of the close of trading on Friday.

TheStreet Ratings rates News as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, growth in earnings per share, revenue growth, good cash flow from operations and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front, Seven Arts Entertainment Inc ( SAPX), Private Media Group Inc ( PRVT), Charm Communications Inc ( CHRM), and Peoples Educational Holdings Inc ( PEDH) were all losers within the media industry with Ku6 Media ( KUTV) being today's media industry Loser Spotlight stock.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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