The consumer non-durables industry closed the day up 3.6%. American Apparel Inc ( APP), China Shengda Packaging Group Inc ( CPGI), Acme United Corporation ( ACU), and Superior Uniform Group ( SGC) were all decliners today within the consumer non-durables industry with Mercer International Inc ( MERC) being today's featured consumer non-durables loser. Mercer International Inc fell 9 cents (-1.2%) to $7.20 on average volume. Throughout the day, 276,413 shares of Mercer International Inc exchanged hands as compared to its average daily volume of 325,700 shares.

Mercer International Inc., together with its subsidiaries, manufactures and sells pulp produced from wood chips and pulp logs. The company offers northern bleached softwood kraft (NBSK) pulp and market pulp. Mercer International sells its products primarily in Europe, Asia, and North America. Mercer International Inc has a market cap of $425.5 million and is part of the consumer goods sector. Shares are down 4.9% year to date as of the close of trading on Friday.

TheStreet Ratings rates Mercer International as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, notable return on equity and attractive valuation levels. However, as a counter to these strengths, we also find weaknesses including poor profit margins and generally poor debt management.

On the positive front, Zuoan Fashion ( ZA), Ocean Bio-Chem Inc ( OBCI), Frederick's of Hollywood Group Inc ( FOH), and Joe's Jeans Inc ( JOEZ) were all gainers within the consumer non-durables industry with Procter & Gamble ( PG) being today's featured consumer non-durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).
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