The specialty retail industry closed the day up 3.4%. iParty Corporation ( IPT), Netflix Inc ( NFLX), Bluefly Inc ( BFLY), and Books-A-Million Inc ( BAMM) were all decliners today within the specialty retail industry with PC Mall Inc ( MALL) being today's featured specialty retail loser. PC Mall Inc fell 30 cents (-5.3%) to $5.40 on light volume. Throughout the day, 21,301 shares of PC Mall Inc exchanged hands as compared to its average daily volume of 41,200 shares. PC Mall, Inc., together with its subsidiaries, operates as a value added direct marketer of technology products, services, and solutions to businesses, government and educational institutions, and individual consumers primarily in the United States. PC Mall Inc has a market cap of $67.5 million and is part of the services sector. The company has a P/E ratio of 8.6, equal to the average specialty retail industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 28.1% year to date as of the close of trading on Friday. TheStreet Ratings rates PC Mall as a hold. The company's strengths can be seen in multiple areas, such as its revenue growth, attractive valuation levels and good cash flow from operations. However, as a counter to these strengths, we find that the company's profit margins have been poor overall.