The internet industry closed the day down 2.5%. Authentidate Holding Corporation ( ADAT), Quepasa Corporation ( QPSA), International Ltd ADR ( DATE), and Bitauto Holdings ( BITA) were all decliners today within the internet industry with Yahoo Inc ( YHOO) being today's featured internet loser. Yahoo Inc fell 18 cents (-1.1%) to $15.47 on average volume. Throughout the day, 27.3 million shares of Yahoo Inc exchanged hands as compared to its average daily volume of 35.9 million shares.

Yahoo! Inc., together with its consolidated subsidiaries, operates as a digital media company that delivers personalized digital content and experiences, across devices and worldwide. Yahoo Inc has a market cap of $20.1 billion and is part of the technology sector. The company has a P/E ratio of 18.1, equal to the average internet industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are down 5.9% year to date as of the close of trading on Thursday.

TheStreet Ratings rates Yahoo as a hold. The company's strengths can be seen in multiple areas, such as its reasonable valuation levels, expanding profit margins and impressive record of earnings per share growth. However, as a counter to these strengths, we also find weaknesses including weak operating cash flow and a generally disappointing performance in the stock itself.

On the positive front, Inc ( BNX), Innodata Isogen Corporation ( INOD), LiveDeal Inc ( LIVE), and SouFun Holdings ( SFUN) were all gainers within the internet industry with HealthStream Inc ( HSTM) being today's featured internet industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider First Trust Dow Jones Internet Idx ( FDN) while those bearish on the internet industry could consider ProShares Ultra Short Technology ( REW).