The leisure industry closed the day down 1.4%. PokerTek Inc ( PTEK), Kona Grill Inc ( KONA), Morton's Restaurant Group Inc ( MRT), and Empire Resorts Inc ( NYNY) were all winners today within the leisure industry with Starbucks Corporation ( SBUX) being today's featured leisure winner. Starbucks Corporation rose 76 cents (2%) to $39.26 on average volume. Throughout the day, 8.3 million shares of Starbucks Corporation exchanged hands as compared to its average daily volume of 8.7 million shares.

Starbucks Corporation purchases and roasts whole bean coffees. It operates approximately 16,858 stores, including 8,833 company-operated stores and 8,025 licensed stores. The company offers approximately 30 blends and single-origin premium arabica coffees. Starbucks Corporation has a market cap of $28.4 billion and is part of the services sector. The company has a P/E ratio of 25, equal to the average leisure industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 19.8% year to date as of the close of trading on Thursday.

TheStreet Ratings rates Starbucks as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, impressive record of earnings per share growth and compelling growth in net income. We feel these strengths outweigh the fact that the company shows low profit margins.

On the negative front, Monarch Casino & Resort Inc ( MCRI), Home Inns & Hotels Management Inc ( HMIN), Benihana Inc ( BNHNA), and Ctrip.com International ( CTRP) were all losers within the leisure industry with Melco Crown Entertainment ( MPEL) being today's leisure industry Loser Spotlight stock.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).
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