The consumer durables industry closed the day down 1.3%. Furniture Brands International Inc ( FBN), Steelcase Inc ( SCS), Herman Miller Inc ( MLHR), and Virco Manufacturing Corporation ( VIRC) were all decliners today within the consumer durables industry with Clorox Company ( CLX) being today's featured consumer durables loser. Clorox Company fell 84 cents (-1.3%) to $66.53 on light volume. Throughout the day, 1.1 million shares of Clorox Company exchanged hands as compared to its average daily volume of 2.1 million shares.

The Clorox Company manufactures and markets consumer and institutional products worldwide. The company operates in four segments: Cleaning, Lifestyle, Household, and International. Clorox Company has a market cap of $8.7 billion and is part of the consumer goods sector. The company has a P/E ratio of 31.8, above the average consumer durables industry P/E ratio of 16.4 and above the S&P 500 P/E ratio of 17.7. Shares are up 4% year to date as of the close of trading on Thursday.

TheStreet Ratings rates Clorox as a hold. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures and growth in earnings per share. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, weak operating cash flow and a generally disappointing performance in the stock itself.

On the positive front, Cobra Electronics Corporation ( COBR), Entertainment Gaming Asia Inc ( EGT), Cybex International Inc ( CYBI), and Steinway Musical Instruments Inc ( LVB) were all gainers within the consumer durables industry with Mattel Inc ( MAT) being today's featured consumer durables industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).
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