Veronica Mars Veronica Mars aired for three seasons on UPN and then The CW before being cancelled in 2007. Kristen Bell (now the voice of Gossip Girl) played a teen sleuth in the fictional Neptune, Calif. The series, which was created by Rob Thomas, averaged 2.5 million viewers per episode in its first season. Thomas had pitched a fourth season that would have fast-forwarded to Veronica Mars as a newbie FBI agent, a premise that could still work if the series was revived. Following the cancellation, Thomas wrote a film script for the series, but Warner Bros. would not fund the project. Bell also tried to persuade the studio, taking to Twitter to cultivate a fan group to essentially beg for a movie. Bell has even said that if she had the capital she would fund a Veronica Mars movie herself.