NEW YORK ( TheStreet) -- Lorillard (NYSE: LO) hit a new 52-week high Monday as it is currently trading at $118.85, above its previous 52-week high of $116.90 with 313,220 shares traded as of 10:10 a.m. ET. Average volume has been 1.8 million shares over the past 30 days.

Lorillard has a market cap of $15.5 billion and is part of the consumer goods sector and tobacco industry. Shares are up 40.3% year to date as of the close of trading on Friday.

Lorillard, Inc., through its subsidiaries, engages in the manufacture and sale of cigarettes in the United States. The company offers 43 different product offerings under the Newport, Kent, True, Maverick, and Old Gold brand names. Lorillard, Inc. The company has a P/E ratio of 15.3, equal to the average tobacco industry P/E ratio and below the S&P 500 P/E ratio of 17.7.
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TheStreet Ratings rates Lorillard as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, impressive record of earnings per share growth and good cash flow from operations. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results. You can view the full Lorillard Ratings Report.

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