NEW YORK (MainStreet) -- Apple (AAPL) may not have rolled out the much-anticipated iPhone 5 last week, but what the tech giant did announce was even more striking in some ways. No, I'm not talking about the iPhone 4S nor its quasi-artificial intelligence features, impressive as these may be (and it should be noted that iPhone 4S pre-orders did smash all previous iPhone sales debut records last week). The truly remarkable announcement was that Apple would sell the first two generations of iPhones for free to consumers who sign up for a contract.Words such as "free" and "deals" are not normally in Apple's business vocabulary (unless one of their products is on the verge of being recalled). While it's true Apple has long tried to appeal to everyday users by making products simple to use, the company typically prices its products in a way that's geared to what analysts refer to as "premium customers," those for whom money isn't the primary consideration when shopping for a gadget.
|Why is Apple trying harder to appeal to everyday users? Hint: It's all about the apps.|