NEW YORK ( TheStreet) -- Would you pay $60 to rent a movie? Comcast ( CMCSA) thinks so. The pay-TV company along with Universal Studios is testing renting newly released movies to subscribers three weeks after they are released in theaters for $60. Tower Heist, a comedy starring Eddie Murphy and Ben Stiller, will be the first movie made available via video-on-demand starting on Nov. 23. The movie is set to hit theaters on Nov. 4. The film will be available for 48 hours after you rent the movie. "This experiment will allow the two companies to sample consumer appetite for this film in this window at this price, while allowing the film to achieve its full potential at the box office," Universal said in a statement. This $60 price tag makes Netflix's ( NFLX) recent price hike look like child's play and unless Comcast and Universal are throwing in the popcorn and stadium seating, it is unlikely too many of the 500,000 subscribers that Tower Heist will be made available to will jump at the opportunity. Then again, for a family of four, it would cost nearly $60 to go to the movies anyway when you add in snacks and you don't have to lug the kids out of the house. Would you pay $60 to rent a movie right after it hits theaters? Take TheStreet's poll and see what readers are saying.
- Reported by Jeanine Poggi in New York. Follow TheStreet.com on Twitter and become a fan on Facebook.