Editor's note: This story is part of TheStreet's Tomorrow's Leaders Today series.NEW YORK ( TheStreet) - Rob Deeming never stops moving. When he's not jetting between New York and London as the head of strategic projects at luxury discount site Gilt Groupe, Deeming can be found surfing in the Rockaways, playing soccer and hiking in the countryside. "I tend to be running at 100 miles per hour every day," he said. Fittingly, the 33-year-old Deeming has landed a job that requires this same level of intensity: Drumming up new business for Gilt, a fast growing e-commerce start-up launching a dizzying number of new verticals while fending off steep competition from rivals including Amazon's ( AMZN) MyHabit.com and Nordstrom's ( JWN) RueLala. But while Gilt is prized by bargain hungry women who rush online at noon each day to nab items like $700 Judith Ripka earrings and $200 Marc by Marc Jacobs skinny jeans for up to 60% off, Deeming said he wasn't drawn to the company by a love of designer apparel, but rather its massive growth potential. After graduating from Nottingham University in the U.K., Deeming worked as a management consultant at Bain before attending Harvard Business School in 2005. He spent the summer after his first year at business school at Apple ( AAPL) where he worked in the iTunes group. Despite the prestige of working at the notoriously tight-lipped consumer electronics giant, Deeming said it wasn't a cultural fit. "Apple was an amazing place to work but the issue was that there was so much secrecy it could get frustrating at times," he said. "You heard about products in the same way that the broader market did." Another obstacle: An inability to move up quickly within the organization since high up execs tend to stick around. "Apple doesn't seem like an organization where you'll fly through the ranks quickly and that's something I wanted to do," he said. Returning to Cambridge, Mass. in the fall, Deeming began working on a new business with a fellow classmate that turned into Amuso, an online gaming service that made trivia games for social networks like Bebo and Facebook.
Deeming first served as the so-called chief-of-staff to then CEO Susan Lyne where he helped improve communication and efficiencies within the company while coming up with ideas for new businesses. "At the time, Gilt was a lot smaller and a new project was a big deal because we didn't have so many verticals," he said. "Now we plow through 100 ideas a week." In mid-2010, Deeming began working for Ryan, who replaced Lyne as CEO. "At any one time I'm trying to manage a list of 10 to 15 businesses we're thinking about going into and then I'll put together two or three that might be the most interesting," he said. "I'll take that to the board, review them and then we'll decide what to move forward with so we can put together a team." One of the first new verticals Deeming was tasked with building out was Gilt City, the company's answer to Groupon, catering to a high end, urban audience. With Deeming's help, Gilt City has expanded into 10 metropolitan areas including New York, Atlanta, San Francisco and Los Angeles. And just a little more than a year after launching, the business will account for around 10% of Gilt's overall revenue next fiscal year.