WESTCHESTER COUNTY, N.Y. (TheStreet) -- This sad week for American commerce was punctuated with a question from the media: would Apple ( AAPL) do well without Steve Jobs? Yes? Or no? Black? Or white?With apologies to The Wall Street Journal ( NWS) and most other media outlets asking the question in such stark and simplistic terms--they are missing the point. Unless you are making a distinction between short and long-term, you cannot even start to theorize on how Apple with forge on without Jobs. Here's the deal: Jobs was a singular leader. He led Apple in three separate realms: marketing, design and management. As a marketer, he will be missed immediately. He was a peerless promoter: PT Barnum meets the microchip. In that way, he will be missed short and long-term. As a designer, Jobs will not be missed over the short-haul. Apple already has a stable of new products. There is a good chance, though, that his design vision will be missed long-term. In terms of management, too, any loss will only be felt over the long-run, though probably less than in marketing and design, which Jobs held dearest. Where does this leave Apple? Short-term: in fairly good stead. But long-term, the media has been far too quick to jump to ready conclusions, both positive and negative. Sometimes it's best to shrug. Currently, there is no metaphysical way to tell. Traders need to fix on those long-term issues--especially marketing and design--and take a wait-and-see approach. Anyone who proffers a ready answer on Apple's long-term prospects? Well, I have a bridge in Cupertino to sell you.