By Jonathan Moreland, founder of Insider Insights and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 mainly open-market insider purchases and sales filed at the Securities and Exchange Commission Thursday, October 06, 2011 as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.

Viropharma (VPHM) Baker Brothers Life Sciences Capital BO 191,347 $3,447,068
Avis Budget Group (CAR) Nelson Ronald L CB,CEO
50,000 $449,315
BSB Bancorp (BLMT) Morrissey Robert J CB,DIR 32,200 $337,949
American Railcar Industries (ARII) Icahn Carl C DIR,BO 17,900 $268,679
Vistaprint NV (VPRT) Smith Thomas W BO 7,900 $196,660
Ligand Pharmaceuticals (LGND) BVF Partners BO 14,400 $183,961
BSP Bancorp (BLMT) Mahoney Robert M PR,CEO
14,200 $149,030
Derma Sciences (DSCI) Martin William C BO 15,000 $114,000
Geron (GERN) Kiley Thomas DIR 50,000 $101,500
Smithfield Foods (SFD) Lewis Margaret G DIR 5,000 $100,703
Google (GOOG) Brin Sergey F,DIR
83,334 $40,745,824
AC Moore Arts & Crafts (ACMR) Glenhill Advisors Llc BO 1,000,000 $1,550,000
HCP (HCP) Flaherty James F III PR,CEO
18,800 $654,569
Midway Gold (MDW) Hawes George T BO 194,817 $533,326
Zalicus (ZLCS) MPM Bioventures III BO 380,232 $387,837
NIC (EGOV) Hartley Ross C DIR 26,510 $311,598
Blackboard (BBBB) Henderson Raymond P III PR 5,000 $225,000
Futurefuel (FF) Revelation Special Situations Fund BO 20,622 $217,768
Iridium Communications (IRDM) Greenhill & Co BO 30,000 $178,922
Tyson Foods (TSN) King Donnie VP 9,885 $169,034

Key to Titles:A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.

Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.