The media industry closed the day up 2.5%. LodgeNet Interactive Corporation ( LNET), Charm Communications Inc ( CHRM), New York Times Company ( NYT), and Tudou Holdings ( TUDO) were all winners today within the media industry with DIRECTV ( DTV) being today's featured media winner. DIRECTV rose 93 cents (2.2%) to $42.81 on average volume. Throughout the day, six million shares of DIRECTV exchanged hands as compared to its average daily volume of 7.3 million shares.

DIRECTV provides digital television entertainment in the United States and Latin America. The company provides direct-to-home (DTH) digital television services, as well as multi-channel video programming distribution services in the United States. DIRECTV has a market cap of $30.7 billion and is part of the services sector. The company has a P/E ratio of 13.7, equal to the average media industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 4.9% year to date as of the close of trading on Wednesday.

TheStreet Ratings rates DIRECTV as a hold. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income and revenue growth. However, as a counter to these strengths, we find that the company's profit margins have been poor overall.

On the negative front, Salem Communications Corporation ( SALM), AirMedia Group Inc ( AMCN), Peoples Educational Holdings Inc ( PEDH), and Courier Corporation ( CRRC) were all losers within the media industry with Sirius XM Radio Inc ( SIRI) being today's media industry Loser Spotlight stock.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).
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