Tiger Woods Gets Rolex Endorsement Deal

NEW YORK ( TheStreet) -- Tiger Woods received his first endorsement deal since sex scandals rocked the personal life of the former No. 1 golfer in the world in November 2009.

The partnership is with watchmaker Rolex and was announced as Woods returns to the golf links on Thursday for the Frys.com Open, his first tournament since he missed the cut at the PGA Championship in August.
Tiger Woods

"Rolex is convinced that Tiger Woods still has a long career ahead of him and that he has all the qualities required to continue to mark the history of golf," Rolex said in a statement.

Woods lost endorsements with AT&T ( T), General Motors ( GM), Gatorade ( PEP), Accenture ( ACN) and Gillette ( PG) after his 2009 scandals were revealed.

Notre Dame's athletic director said the school is monitoring the shifts in college athletic conferences and hopes the Big East would remain a vibrant partner.

Athletic Director Jack Swarbrick's announcement came after two teams said they were leaving the Big East and after a handful of others shuffled around in the Southeastern Conference, the Big 12 and the Atlantic Coast Conference.

"They're the Big East working on additions. You got to wait until the whole picture is shaped to really have a feel for it, for what that option is like," Swarbrick said

-- Written by Joe Deaux in New York.

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