SED International Named Exclusive Distributor Of Emeril Lagasse’s Emeril Cutlery

SED International Holdings, Inc. (Amex: SED), a multinational supply chain management provider and distributor of leading computer technology, consumer electronics, small appliances, housewares, and personal care products, today announced the Company has signed a licensing agreement with Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) for exclusive distribution rights in North America to celebrity chef Emeril Lagasse’s branded cutlery collection, Emeril™ Cutlery. The agreement follows a licensing relationship initiated in 2010 with Sterling Home, a division of the SED Lehrhoff business segment.

The cutlery collection will be distributed through the SED Lehrhoff business segment, which includes small appliances, housewares and personal care products in the United States.

“The Emeril housewares line is constantly growing and teaming with SED for our distribution was the right move to support customer demand,” said Tony Cruz, Executive Vice President of Emeril Brand. “SED shares our focus on customer service and their strong distribution network makes them an ideal partner to service our U.S. distribution needs.”

Emeril™ Cutlery collection was created by Sterling Home and initially launched on the Home Shopping Network (HSN) in November 2010. Emeril™ Cutlery’s high user rankings have made this line of fine quality knives a consumer and industry favorite. In addition, SED will distribute Emeril-branded cutting boards, BBQ tools and textiles. SED’s distribution channel includes department and specialty stores as well as e-commerce, shopping and other premium channels, and the emerils.com website.

“The Emeril brand has strong recognition in the housewares category and we are delighted to further the placement of this line through our extensive distribution network,” said Jonathan Elster, President and Chief Executive Officer of SED International. “We continue to integrate our SED Lehrhoff business with a broad array of offerings to enhance our line-card and further diversify our product mix. The Emeril line is an excellent addition to augment this segment and we look forward to servicing these broad channels with this highly recognizable name.”

ABOUT EMERIL LAGASSE

Chef Emeril Lagasse is the chef/proprietor of 12 award-winning restaurants in New Orleans, Las Vegas, Orlando and Bethlehem, PA. He is a national TV personality, who has hosted over 2000 shows on the Food Network, and is the food correspondent for ABC’s Good Morning America, in addition to his shows The Originals with Emeril and Emeril Live airing on the Cooking Channel. He is also the host of Emeril’s Table, a new original cooking series premiering September 26 on Hallmark Channel. Emeril is the best-selling author of fifteen cookbooks and his newest book, Sizzling Skillets and other One-Pot Wonders, hits shelves September 27. Emeril Lagasse joined the Martha Stewart family of brands in 2008; Martha Stewart Living Omnimedia (NYSE: MSO) acquired the assets related to Emeril’s media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. In September 2002, Emeril established the Emeril Lagasse Foundation to support and encourage culinary arts and education programs for children. As of 2011, Emeril Lagasse Foundation has given over $4 million to children’s causes in New Orleans and on the Gulf Coast.

ABOUT SED INTERNATIONAL HOLDINGS, INC.

Founded in 1980, SED International Holdings, Inc. is a multinational, preferred distributor of leading computer technology, consumer electronics, small appliances, housewares, and personal care products. The company also offers custom-tailored supply chain management services ideally suited to meet the priorities and distribution requirements of the e-commerce, Business-to-Business and Business-to-Consumer markets. Headquartered near Atlanta, Georgia with business operations in California; Florida; Georgia; New Jersey; Texas; Bogota, Colombia and Buenos Aires, Argentina, SED serves a customer base of over 10,000 channel partners and retailers in the US and Latin America. To learn more, please visit www.SEDonline.com; or follow us on Twitter @SEDIntl.

Statements made in this Press Release that are not historical or current facts are "forward-looking statements.” These statements often can be identified by the use of terms such as "may," "will," "expect," "believes," "anticipate," "estimate," "approximate" or "continue," or the negative thereof. The Company wishes to caution readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. Any forward-looking statements represent management's best judgment as to what may occur in the future. However, forward-looking statements are subject to risks, uncertainties and important factors beyond the control of the Company that could cause actual results and events to differ materially from historical results of operations and events and those presently anticipated or projected. These factors include adverse economic conditions, entry of new and stronger competitors, inadequate capital, unexpected costs, failure to gain product approval in foreign countries and failure to capitalize upon access to new markets. The Company disclaims any obligation to revise any forward-looking statements to reflect events or circumstances after the date of such statement or to reflect the occurrence of anticipated or unanticipated events. These factors and others are discussed in the “Management's Discussion and Analysis" section of the Company's Reports on Forms 10-K and 10-Q available at www.sec.gov .

Copyright Business Wire 2010

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