The consumer non-durables industry closed the day up 2.2%. China Shengda Packaging Group Inc ( CPGI), Physicians Formula Holdings Inc ( FACE), Zuoan Fashion ( ZA), and Tufco Technologies ( TFCO) were all winners today within the consumer non-durables industry with Nike Inc ( NKE) being today's featured consumer non-durables winner. Nike Inc rose $1.92 (2.2%) to $87.65 on average volume. Throughout the day, 3.4 million shares of Nike Inc exchanged hands as compared to its average daily volume of 3.6 million shares.

NIKE, Inc. designs, develops, and markets footwear, apparel, equipment, and accessory products for men, women, and children worldwide. The company offers footwear in the categories of running, training, basketball, soccer, sport-inspired casual shoes, and kids' shoes. Nike Inc has a market cap of $31.3 billion and is part of the consumer goods sector. The company has a P/E ratio of 18, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are down 2.8% year to date as of the close of trading on Tuesday.

TheStreet Ratings rates Nike as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, growth in earnings per share and reasonable valuation levels. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the negative front, Coldwater Creek ( CWTR), CCA Industries Inc ( CAW), Delta Apparel Inc ( DLA), and Cherokee Inc ( CHKE) were all losers within the consumer non-durables industry with Under Armour Inc ( UA) being today's consumer non-durables industry Loser Spotlight stock.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).