NEW YORK ( MainStreet) -- Apple ( AAPL) may be relearning the old Madison Avenue saw that nothing kills an average product faster than great marketing. To wit, Apple's latest attempt at online file sharing and storage: iCloud.Earlier this week, largely overshadowed by the -- let's by honest here -- disappointing iPhone 4S news, Apple formally announced iCloud, a mostly music- and photo-sharing tool aimed at consumers that puts the same songs and photos on all your iPhones, iPads and iPods.
|For personal music and photo sharing, the new iCloud is a nice add-on, but for business collaboration it's weak.|
I have to say, Apple lost me with iCloud. For my personal music and photos? It's a nice add-on. But it does not fill a clear niche in the business collaboration mix. iCloud is a proprietary technology that offers limited functions, many of which are already offered by competitors. On a larger level, if iCloud is supposed to be Apple's answer to online content, I have to wonder if Apple really has an answer to online content. I know I won't be using iCloud in my "ioffice" anytime soon. >To submit a news tip, email: firstname.lastname@example.org.
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