NEW YORK (MainStreet) -- Apple (AAPL) may be relearning the old Madison Avenue saw that nothing kills an average product faster than great marketing. To wit, Apple's latest attempt at online file sharing and storage: iCloud.Earlier this week, largely overshadowed by the -- let's by honest here -- disappointing iPhone 4S news, Apple formally announced iCloud, a mostly music- and photo-sharing tool aimed at consumers that puts the same songs and photos on all your iPhones, iPads and iPods.
|For personal music and photo sharing, the new iCloud is a nice add-on, but for business collaboration it's weak.|
I have to say, Apple lost me with iCloud. For my personal music and photos? It's a nice add-on. But it does not fill a clear niche in the business collaboration mix. iCloud is a proprietary technology that offers limited functions, many of which are already offered by competitors. On a larger level, if iCloud is supposed to be Apple's answer to online content, I have to wonder if Apple really has an answer to online content. I know I won't be using iCloud in my "ioffice" anytime soon. >To submit a news tip, email: firstname.lastname@example.org.
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