NEW YORK ( TheStreet) -- "It's time to embrace the craziness," Jim Cramer commanded his "Mad Money" TV show viewers Wednesday. Cramer said he's heard enough whining about the volatility of the markets and insisted it's time to start using that volatility to make some money. Cramer explained that volatility in the markets is the new norm and investors "need to get used to it." In today's market, he said, swings that used to take days, or even weeks, can happen in the blink of an eye. So how can investors take advantage of it? Cramer said he's still a fan of dividend stocks, which offer protection as stocks head lower. He's also still a seasonal fan of the tech stocks, which have rallied in nine of the past 10 fall seasons. But Cramer also introduced a new way to trade, calling it his "4% Rule" for volatile markets. The 4% Rule is simple, he explained. When the markets are up 4%, sell something, when they fall 4%, buy something. He said as long as the stock in question won't get hurt by a collapse in Europe, then that stock would fit this rule. Cramer cited Walt Disney ( DIS) as one stock that fits the 4% Rule. He said the selling in Disney has been ridiculous, as Disney has nothing to do with Greece or Italy nor China. So when Disney shares fall by 4%, "buy 200 shares," said Cramer, and when it rallies back up, "sell them." The old days are long and gone, Cramer concluded. Investors need to embrace the volatility and start profiting from it. "Enough complaining," he said, "go make some money."