BEVERLY HILLS, Calif. ( MainStreet) -- In a city that has no less than two installments of the Four Seasons brand, a Peninsula and the Beverly Hills Hotel, it's no small feat that the fledgling Montage Hotels & Resorts has become one of the city's top hotel draws. The hotel and resort management company, created in 2002 by Alan J. Fuerstman, uses refined design and a nimble business model to compete in a luxury market dominated by names that have been Tinseltown fixtures since the 1920s.The Montage story really begins in 2003 with its first opening along a prime piece of waterfront real estate in Laguna Beach, one of the most exclusive enclaves of California's Orange County. The business landscape is familiar: Montage Laguna Beach entered a market already supporting an outpost of the St. Regis brand in addition to a longer-established Ritz-Carlton just south of the city. Set along 30 acres, the 250-room property came to the market with a luxe spin on Craftsman style and sophisticated aesthetic that mixes original artwork from William Wendt and Edgar Payne with an underlying surf town vibe that doesn't frown on sandy feet or valeting your surfboard.
|Montage Hotels & Resorts properties stand out -- even in Beverly Hills, a city that has no less than two installments of the Four Seasons brand, a Peninsula and the classic Beverly Hills Hotel.|