Rock the Green, billed as a near-zero waste music festival, used environmentally sustainable methods that enabled 92 percent of the waste generated at the event to be reduced, reused or recycled, according to organizers. Rock the Green, which attracted a crowd of 7,274 on a cold, rainy afternoon in September, sent a mere 440 pounds of waste to a local landfill, the equivalent of just 10 traditional trash cans of garbage. An event with a similar number of attendees could potentially generate up to 3.5 tons of waste materials, according to the U.S. Environmental Protection Agency. A color-coded bin labeling system from Veolia Environmental Services, the title sponsor of Rock the Green, helped send 1,100 pounds of recyclable material to a nearby Veolia facility. The first-of-its-kind composting and recycling label system was put to use at waste reclamation stations throughout the grounds, with 1,720 pounds of compost sent to Veoliaâ¿¿s Emerald Park composting facilities in Muskego. â¿¿Veolia Environmental Services is proud to have helped Rock the Green pioneer these new standards in near-zero waste festival goals and we look forward to increasing these efforts next year,â¿ said Jim Long, president and CEO of Veoliaâ¿¿s solid waste division for North America, which is based in Wauwatosa. â¿¿We strive to help communities maximize recycling, minimize waste and reduce consumption, and this festival set a gold standard for doing just that.â¿ The festival, held Sept. 18 at Veterans Park along Milwaukeeâ¿¿s lakefront, featured performances by The Fray, Ben Folds, Fitz and the Tantrums, Michelle Branch, Parachute, and local musician Evan Christian. Eliminating food waste from vendors and attendees, Racine-based InSinkErator processed 1,200 pounds of food waste that was sent through four stainless steel sink units with commercial disposers, organizers said. Veolia transported the food matter to the Milwaukee Metropolitan Sewerage District, where it was converted to an organic fertilizer, Milorganite.