BOULDER, Colo. (MainStreet) -- Craft-beer lovers may get their Coors- (TAP - Get Report) or Bud (BUD-swilling friends to try a Samuel Adams (SAM - Get Report) every so often, but luring them from 30 packs for $10 to 22-ounce bottles for $9 may be another story.Craft-beer fans are all too familiar with the 22-ounce, 650-mililiter brown bottles commonly known as "bombers." Just slightly smaller than the 750-milliliter bottles used for wine and certain Belgian beers, the bomber is often seen by brewers, distributors and sellers as a low-volume, low-cost gateway to customers unfamiliar with the brewery or beer style. Much as draft cans and bottles draw in Guinness ( DEO - Get Report) drinkers and stubby-necked bottles have been used to rekindle interest in Red Hook ( HOOK beers, the bomber prods craft-beer drinkers or newcomers to take a sip.
|Beer fans love 22-ounce "bombers," but craft brewers' bottom lines love them more.|
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