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NEW YORK ( TheStreet) -- The ex-dividend date for J.C. Penney Co Inc (NYSE: JCP) is tomorrow, October 5, 2011. Owners of shares as of market close today will be eligible for a dividend of 20 cents per share. At a price of $25.54 as of 9:30 a.m. ET, the dividend yield is 3%. The average volume for J.C. Penney Co has been 6.2 million shares per day over the past 30 days. J.C. Penney Co has a market cap of $5.7 billion and is part of the services sector and retail industry. Shares are down 19.2% year to date as of the close of trading on Monday. J. C. Penney Company, Inc., through its subsidiary, J. C. Penney Corporation, Inc., operates department stores in the United States and Puerto Rico. The company sells family apparel and footwear, accessories, fine and fashion jewelry, beauty products, and home furnishings. The company has a P/E ratio of 16.4, above the average retail industry P/E ratio of 16 and below the S&P 500 P/E ratio of 17.7.