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NEW YORK ( TheStreet) -- The ex-dividend date for General Mills (NYSE: GIS) is tomorrow, October 5, 2011. Owners of shares as of market close today will be eligible for a dividend of 31 cents per share. At a price of $37.63 as of 9:30 a.m. ET, the dividend yield is 3.2%. The average volume for General Mills has been 5.6 million shares per day over the past 30 days. General Mills has a market cap of $24.8 billion and is part of the consumer goods sector and food & beverage industry. Shares are up 6.7% year to date as of the close of trading on Monday. General Mills, Inc. manufactures and markets branded consumer foods worldwide. It also supplies branded and unbranded food products to the foodservice and commercial baking industries. The company has a P/E ratio of 14.7, equal to the average food & beverage industry P/E ratio and below the S&P 500 P/E ratio of 17.7.