The internet industry closed the day down 5.6%. ClickSoftware Technologies ( CKSW) and LookSmart ( LOOK) were all winners today within the internet industry with Yahoo Inc ( YHOO) being today's featured internet winner. Yahoo Inc rose 42 cents (3.2%) to $13.59 on average volume. Throughout the day, 40.4 million shares of Yahoo Inc exchanged hands as compared to its average daily volume of 33.7 million shares.

Yahoo! Inc., together with its consolidated subsidiaries, operates as a digital media company that delivers personalized digital content and experiences, across devices and worldwide. Yahoo Inc has a market cap of $16.9 billion and is part of the technology sector. The company has a P/E ratio of 15.2, equal to the average internet industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 20.8% year to date as of the close of trading on Friday.

TheStreet Ratings rates Yahoo as a hold. The company's strengths can be seen in multiple areas, such as its reasonable valuation levels, expanding profit margins and impressive record of earnings per share growth. However, as a counter to these strengths, we also find weaknesses including weak operating cash flow and a generally disappointing performance in the stock itself.

On the negative front, Sify Technologies ( SIFY), VirnetX ( VHC), Rediff.com India ( REDF), and Quepasa Corporation ( QPSA) were all losers within the internet industry with SINA Corporation ( SINA) being today's internet industry Loser Spotlight stock.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the internet industry could consider First Trust Dow Jones Internet Idx ( FDN) while those bearish on the internet industry could consider ProShares Ultra Short Technology ( REW).
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