Still, though, the main spotlight will be on the former Apple COO. "If Tim Cook exhibits some exceptional character or flair, it will be received positively, but there will likely be some backlash as people get nostalgic and compare him to Steve Jobs," explained Varitimos of Apple Investor. "This will subside as he finds his own pace and people accept his style."Maybe, though, the focus should not be on Cook at all, according to Peridot's Brand. "The products are really what matters with Apple," he said. "Much has been made of the marketing genius of Jobs, but honestly, I think marketing is less important when the products are so strong." "They essentially sell themselves, so I think Apple is fine with Tim Cook just getting the job done, regardless of whether he does it with less fanfare and attention than Jobs." -- Written by James Rogers in New York. >To follow the writer on Twitter, go to http://twitter.com/jamesjrogers. >To submit a news tip, send an email to: firstname.lastname@example.org.