Still, though, the main spotlight will be on the former Apple COO. "If Tim Cook exhibits some exceptional character or flair, it will be received positively, but there will likely be some backlash as people get nostalgic and compare him to Steve Jobs," explained Varitimos of Apple Investor. "This will subside as he finds his own pace and people accept his style."Maybe, though, the focus should not be on Cook at all, according to Peridot's Brand. "The products are really what matters with Apple," he said. "Much has been made of the marketing genius of Jobs, but honestly, I think marketing is less important when the products are so strong." "They essentially sell themselves, so I think Apple is fine with Tim Cook just getting the job done, regardless of whether he does it with less fanfare and attention than Jobs." -- Written by James Rogers in New York. >To follow the writer on Twitter, go to http://twitter.com/jamesjrogers. >To submit a news tip, send an email to: firstname.lastname@example.org.
CUPERTINO, Calif. ( TheStreet) - Apple ( AAPL) investors are confident that the iPhone 5 will help the gadget maker (and its new CEO Tim Cook) shine through gloom enveloping much of the tech sector. "I think that it will push the share price forward," Michael Yoshikami, CEO of YCMNET Advisors, told TheStreet. "I think that people will get that Apple is becoming a wireless company and that computers will be ancillary to the iPhone."
"Apple still has some growth ahead of it in the phone game and this release, like previous ones, should open even more doors for the company," added Chad Brand, president of Peridot Capital Management, and author of the Peridot Capitalist blog, in an email. More specifically, Tuesday's announcements will bolster Apple's arsenal against the growing army of Google ( GOOG) Android phones, according to Scott Grannis, author of the Calafia Beach Pundit blog. "The new iPhone will allow Apple to maintain a significant share of the rapidly-growing smartphone market," he told TheStreet, in an email. "There is still no serious threat to the iPhone's dominant position." The world's largest smartphone vendor in terms of revenue and profit, Apple is now the largest smartphone player by volume, according to research shop Strategy Analytics. Apple, along with its Android rival Samsung, recently jumped over long-time leader Nokia ( NOK) to take the top two market share spots in the smartphone sector. While investors are convinced of iPhone momentum, opinions are divided on what Cook will actually launch on Tuesday. "I am expecting that it's going to be a different phone; it's not going to be just an upgrade," Yoshikami told TheStreet, adding that this will likely be compatible with AT&T's ( T) 4G network. "I think it's going to have a curved back, will be thinner and will have a bigger screen - I think that everyone who owns an iPhone 4 is going to want to upgrade." The earlier iPhone, according to Yoshikami, may even be marketed as a prepaid phone in emerging markets such as China. There has been plenty of speculation about cheaper iPhones, aimed both at the U.S. and overseas. "I think there is opportunity for a lower end iPhone to bring in some new customers who are generally leery of their high price points," said Peridot's Brand. "A lower-end 4S-type phone could boost market share overseas in regions that are price sensitive."