NEW YORK ( TheStreet) -- The ex-dividend date for Discover Financial Services (NYSE: DFS) is tomorrow, October 4, 2011. Owners of shares as of market close today will be eligible for a dividend of 6 cents per share. At a price of $22.81 as of 9:30 a.m. ET, the dividend yield is 1%.

The average volume for Discover Financial Services has been 7.7 million shares per day over the past 30 days. Discover Financial Services has a market cap of $13 billion and is part of the financial sector and financial services industry. Shares are up 23.8% year to date as of the close of trading on Friday.

Discover Financial Services, a bank holding company, offers direct banking and payment services in the United States. It operates in two segments: Direct Banking and Payment Services. The company has a P/E ratio of 6.3, equal to the average financial services industry P/E ratio and below the S&P 500 P/E ratio of 17.7.
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TheStreet Ratings rates Discover Financial Services as a buy. The company's strengths can be seen in multiple areas, such as its compelling growth in net income, revenue growth, notable return on equity, expanding profit margins and good cash flow from operations. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated. You can view the full Discover Financial Services Ratings Report.

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