NEW YORK ( TheStreet) -- Barnes & Noble ( BKS) is trying to woo Borders' customers, purchasing the now defunct bookseller's mailing list. Barnes & Noble CEO William Lynch sent an e-mail to Borders' shoppers over the weekend. "Our intent in buying the Borders customer list is simply to try and earn your business," he wrote. "The majority of our stores are within close proximity to former Borders store locations, and for those that aren't, we offer our award- winning NOOK digital reading devices that provide a bookstore in your pocket. We are readers like you, and hope that through our stores, NOOK devices, and our bn.com online bookstore we can win your trust and provide you with a place to read and shop." Borders' customers have the option of opting out of having their customer data transferred to Barnes & Noble. "In the coming weeks, assuming you don't opt-out, you'll be hearing from us with some offers to encourage you to shop our stores and try our NOOK products. We hope you'll give us a chance to be your bookstore," Lynch wrote. Barnes & Noble also has purchased Borders' brand trademarks. - Reported by Jeanine Poggi in New York. Follow TheStreet.com on Twitter and become a fan on Facebook.