The media industry closed the day down 2.7%. Focus Media ( FMCN), Courier Corporation ( CRRC), Ku6 Media ( KUTV), and Entercom Communications Corporation ( ETM) were all decliners today within the media industry with Virgin Media Inc ( VMED) being today's featured media loser. Virgin Media Inc fell 51 cents (-2%) to $24.42 on light volume. Throughout the day, 3.3 million shares of Virgin Media Inc exchanged hands as compared to its average daily volume of 5.1 million shares.

Virgin Media Inc., through its subsidiaries, provides of entertainment and communications services in the United Kingdom. The company operates through three segments: Consumer, Business, and Content. Virgin Media Inc has a market cap of $7.9 billion and is part of the services sector. Shares are down 8.5% year to date as of the close of trading on Thursday.

TheStreet Ratings rates Virgin Media as a hold. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income and revenue growth. However, as a counter to these strengths, we find that the company has not been very careful in the management of its balance sheet.

On the positive front, Seven Arts Entertainment Inc ( SAPX), LodgeNet Interactive Corporation ( LNET), Envoy Capital Group Inc ( ECGI), and McClatchy Company ( MNI) were all gainers within the media industry with Sirius XM Radio Inc ( SIRI) being today's featured media industry winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).