Lorillard Inc. (LO): Today's Featured Consumer Goods Winner

The consumer goods sector closed the day down 2.1%. China Shengda Packaging Group Inc ( CPGI), Strattec Security Corporation ( STRT), Pilgrims Pride ( PPC), and Cagle's Inc ( CGL.A) were all winners today within the consumer goods sector with Lorillard Inc ( LO) being today's featured consumer goods winner. Lorillard Inc rose 95 cents (0.9%) to $111.02 on average volume. Throughout the day, 1.8 million shares of Lorillard Inc exchanged hands as compared to its average daily volume of 1.7 million shares.

Lorillard, Inc., through its subsidiaries, engages in the manufacture and sale of cigarettes in the United States. The company offers 43 different product offerings under the Newport, Kent, True, Maverick, and Old Gold brand names. Lorillard, Inc. Lorillard Inc has a market cap of $15 billion and is part of the tobacco industry. The company has a P/E ratio of 14.8, equal to the average tobacco industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 34.1% year to date as of the close of trading on Thursday.

TheStreet Ratings rates Lorillard as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, solid stock price performance, impressive record of earnings per share growth and increase in net income. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the negative front, Eastman Kodak Company ( EK), AgFeed Industries Inc ( FEED), Coffee Holding Company Inc ( JVA), and Jones Soda Company ( JSDA) were all losers within the consumer goods sector with WMS Industries Inc ( WMS) being today's consumer goods sector Loser Spotlight stock.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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