The consumer non-durables industry closed the day up 0.03%. Tufco Technologies ( TFCO), Fuwei Films Company ( FFHL), Myers Industries Inc ( MYE), and Kenneth Cole Productions ( KCP) were all winners today within the consumer non-durables industry with Goodyear Tire & Rubber ( GT) being today's featured consumer non-durables winner. Goodyear Tire & Rubber rose 52 cents (5.2%) to $10.47 on average volume. Throughout the day, 8.6 million shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of 8.3 million shares.

The Goodyear Tire & Rubber Company engages in the development, manufacture, distribution, and sale of tires, and related products and services to consumer and commercial customers worldwide. Goodyear Tire & Rubber has a market cap of $2.6 billion and is part of the consumer goods sector. Shares are down 16% year to date as of the close of trading on Wednesday.

TheStreet Ratings rates The Goodyear Tire & Rubber as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, solid stock price performance and growth in earnings per share. However, as a counter to these strengths, we also find weaknesses including generally poor debt management, disappointing return on equity and weak operating cash flow.

On the negative front, China Shengda Packaging Group Inc ( CPGI), China Xiniya Fashion ( XNY), Frederick's of Hollywood Group Inc ( FOH), and Coach Inc ( COH) were all losers within the consumer non-durables industry with Under Armour Inc ( UA) being today's consumer non-durables industry Loser Spotlight stock.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).